About Us

IngredientIdentity.com is committed to providing dietary and food supplement companies with top notch Regulatory and Quality Management Support for Natural Products. We approach every client with a clear focus on integrity, advocacy, and comprehensive understanding.

Jim Lassiter – Principal

Jim leads the team with over twenty-five years experience in regulatory affairs for the pharmaceutical, dietary supplements and natural products industries for companies and organizations such as Nutrilite (Amway Corp), APHA and CRN. He has served on numerous industry and trade boards and is a contributing author to several online and print media forums. His work and views have received notable recognition in trade publications and journals of note including the Food and Drug Law Institute Update, Natural Products Insider, The Tan Sheet and FDA Week. A recognized and respected voice for the industry, Jim frequently offers his perspectives at various symposia, conferences and industry panels of renown. Jim holds a M.Sc. in Biochemistry from Berkeley and an M.B.A. from Pepperdine.
IngredientIdentity.com team members are Industry leading consultants and executives introduced on specific projects matching their expertise to the needs of the Client.